Sample B2B Blog Post for Portfolio

5 Tips for Writing a Great Ad for Your Home Improvement Business

As a home improvement contractor, you must actively market yourself to stay profitable. Ads are one-way businesses can attract their audience without spending a lot of money.

One of the most popular places for ads is Facebook.

Facebook has a lot to offer businesses in the home improvement niche. Keep in mind several things to get the most potential for your money from a Facebook ad.

According to Ben Levesque from Webrunner Contractor Marketing in a recent article, one of the essential steps to planning your ad campaign is, “When it comes to Facebook advertising for contractors, nothing is more important than having a compelling offer.”

So, the first tip is to make sure you have a compelling offer. Leveque says that it needs to be highly valuable, be low friction, and attract the right prospect.

Second, it is essential to know your audience. For example, most people who have the remodeling done to their kitchen are more than likely homeowners.

Facebook has it set up to choose your area to target with your service and narrow down the scope to include things like homeowners only. This is because these certain age groups are more likely to own their home and even target people with certain incomes or education.

Third, it is vital to test ads to get the best results. Facebook lets you choose a budget for the entire campaign or a certain amount you want to spend per day to tailor it to your specific needs. This feature on Facebook makes it easy to test various things within your ads without spending a lot of money.

Fourth, switch up and try different ads to see which one gives you the best results. Video has become increasingly popular in the last few years, and home improvement companies often find this unique way to showcase their craft. Lead ads are fabulous for getting people to give you their names and email to contact them.

Fifth, make sure your ad has a catchy headline that creates curiosity and captures your audience’s attention.

If you follow these five tips, you should have plenty of leads to keep your business profitable year-round.